New shop item: aventurine earrings

This delicate pair of earrings, "Ahila", is made of light green aventurine briolettes and silver filigree charms, all carefully hand wrapped in sterling silver wire. They dangle about 1" down from silver ear wires. Ahila is up at the shop now so please check her out!

And lookee here - the New York Times wrote an article about using blogs as a tool to grow and market a small business. They say:

"To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand."

It seems that I may be on the right track after all. I did notice that many of the Etsy vendors maintain blogs, where they not only feature their products but also talk about their lives as a way for their customers to get to know them better. Such personal relationships, even online, can be really good for business!

And on that note, happy weekend everyone!